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The e-mail behaviour

One of the first things that you will notice when switching to an Enterprise 2.0-culture is that your e-mailing habits will surely change. Today, when a person inside our firewall send an e-mail to "Everyone", that person will within seconds get a "use the intranet"-reply from quite a few people in the "Everyone"-group.

E-mailbehaviour is likely to change drastically in the next few years. As more and more companies are welcoming new technologies and culture into their system, we will see a huge drop in internal e-mail-usage. From push to pull, that's the essence of what is happening. If you need the latest updates from your Human Resource-department, go to their blog instead of searching your inbox for ages. Perhaps you need to see how the developers team is doing with their latest sprint? Well, then search for the appropriate wikiarticle. Are people twittering about my brand today? Your RSS-stream will tell you, not your (expensive) online media monitoring-consultant.

Just a few short examples of what the new school of internal communication can achieve.

/Gustav

  1. Reply Edit

    Sounds intresting wants to learn more

  2. Reply Edit

    Hi Andre, Please contact me for more information; gustav@mindroute.com!

   
 

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I write about everyday life in the Enterprise 2.0-world and all that comes with it in terms of wikis, blogs, RSS and most important; behaviour. Please drop me a comment or two!

 
     
   
 

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